Siobhan Waterhouse

Master of applied positive psychology (University of melbourne)
Grad. Dip. Psychology (University of waikato)
Grad. Dip. PUBLIC RELATIONS & Communications (AUT)
B.A. (Sociology & LINGUISTICS, victoria university of wellington)
ATCL - SPEECH & DRAMA (trinity college of london)
grade 8 & PERFORMERS’ CERTIFICATE - CELLo (trinity college of london)

please find my latest cv here.
please find project examples here.

Siobhan is a senior PR leader with over two decades of experience in publicity; corporate, marketing and internal communications; events; digital and social media; issues management and crisis communications. 

For 20 years, she has worked in Aotearoa New Zealand, Sydney and the UK as a freelance communications consultant and publicist for over 100 different clients. Prior to that, from 2001 to 2009, she worked in in-house and agency PR, corporate and internal communications, and issues management.                                    

From 2024 - 2026, Siobhan worked in the UK, for Bread and Butter PR (Sadler’s Wells, Philharmonia Orchestra, Grange Festival, Regents Opera, Dance Umbrella, Little Bulb Theatre Company, Battersea Arts Centre), Acosta Dance Foundation and ZoieLogic Dance Theatre. She was also PR Manager - Gardens and Retail for the Royal Horticultural Society and managed both the UK and New Zealand tours of James May’s ‘Explorers - the Age of Discovery’ stage show.

Siobhan managed the press office for the Royal New Zealand Ballet for four years, World of WearableArt 2022, 2023 and 2024, eight Auckland Arts Festivals between 2013 and 2024, the 2024 World Choir Games, Whānau Mārama New Zealand International Film Festival 2023 and 2024, Te Tairāwhiti Arts Festival from 2019 to 2022; Show Me Shorts Film Festival from 2014 to 2021; concert publicity for Auckland Philharmonia from 2014 to 2022; Auckland Theatre Company’s publicity from 2013 to 2020 and in 2026; Auckland Writers Festival 2020 and 2021; Strut & Fret’s Bread & Circus World Buskers Festival from 2019 to 2024, and in 2027; and she has worked with Taki Rua (Hatupatu Kurungaituku - A Forbidden Love), Tauranga Jazz Festival, Greenstone TV, Creative Waikato, Tauranga Arts Festival ‘Escape’ writers festival, and Kia Mau Festival, among many others.

She’s managed publicity for both Sir Michael Hill and the Michael Hill International Violin Competition (2013, 2015, 2017, 2019, 2023, 2026); two Tauranga International Marathons; and is a New Zealand consultant to Australian companies such as IP Publicity, Rocket Comms and Lateral Events, for whom her work has included three GABS Festivals, and New Zealand tours by Professor Brian Cox and Bill Bryson.

Siobhan lead the PR team for the opening of Auckland’s $36m ASB Waterfront Theatre in 2016, the 2025 redevelopment and reopening of Toi Tauranga Art Gallery, and the 2023 re-opening of Rotorua’s iconic Sir Howard Morrison Centre.

She also manages issues for a number of clients.

From 2007 to 2012, Siobhan was based in Sydney as a freelance publicist. Her clients included Sydney Opera House, Belvoir, Sydney Dance Company, Sydney Theatre Company, Griffin Theatre Company, Sydney Children’s Choir, Casula Powerhouse Arts Centre, Campbelltown Arts Centre, Shopfront Contemporary Arts, and the Blake Prize for Religious Art (2010 and 2011) among many others.

Regarding individual projects, Siobhan has managed publicity for over 180 theatre productions in multiple languages; 20+ major musicals; countless dance works by some of New Zealand and Australia’s favourites dance companies and the world’s best choreographers including Sir Wayne McGregor, Crystal Pite, Akram Khan, Hofesh Shechter and Twyla Tharp; years of classical musical events, including Max Richter, Auckland Philharmonia, and the World Symposium on Choral Music; and over 20 multi-genre festivals, most of which included 50+ events each.

Governance roles include being an NED Board Member for ZoieLogic Dance Theatre (UK) and - previously - Ngā Toi Hawke’s Bay as a Trustee, Tauranga Musical Theatre as a member of the Committee, Opus Orchestra Board, and Executive Committee of the New Zealand Association of Positive Psychology.

In the early 2000s, Siobhan’s corporate PR and internal communications career was built on roles at Lion Nathan NZ (PR Executive), IKEA Australia (National PR and Internal Communications Specialist) and TAB NZ (Media and PR Manager), and agencies such as Spin Communications and Blackie McDonald in Australia, and Pead PR in New Zealand (Account Director - Events and Entertainment), in which she consulted to organisations that included Xbox, Samsung, Panasonic, Eden Park, eBay and the Commonwealth Bank of Australia.

She holds a Master of Applied Positive Psychology through the University of Melbourne’s Centre for Wellbeing Science, a BA in Sociology and Linguistics, a Graduate Diploma in Psychology, a Graduate Diploma in Communications and PR, an ATCL Teaching Diploma in Speech and Drama, and Performer’s Certificate (Trinity College of London) in Cello.

While in Australia, she also completed a course in Multicultural Audience Professional Development through Kape Communications, the Australian Multicultural Foundation and RMIT. Her project, for which she achieved Distinction, was focused on building the Arabic-speaking audience at Belvoir St Theatre in Sydney. She’s also completed a Certificate in Creating Positive Change through the Michelle McQuaid Group.

You can read what a few clients have to say about working with Siobhan, here.